Who is a product manager - Course snippet

A product manager is someone who oversees a product throughout its entire lifecycle. They are responsible for making sure that the product meets customer needs and business goals

WHO IS A PRODUCT MANAGER

A product manager is someone who oversees a product throughout its entire lifecycle. They are responsible for making sure that the product meets customer needs and business goals. Product managers work with different teams to create and launch successful products. They decide what the product should do, how it should look, and how to tell people about it.

Product managers are important because they help companies create and launch new products that can generate revenue, attract new customers, and differentiate them from competitors

Overall, a product manager is someone who has a diverse set of skills and knowledge and is able to manage the entire product development process from beginning to end. They work with different teams to ensure that the product is successful and meets the needs of customers while achieving the business goals of their company. In other words, they are responsible for the success of a product.

HISTORY OF PRODUCT MANAGERS

Neil H. McElroy is credited with developing the modern concept of product management. While working as the Vice President of Advertising and Sales Promotion at Procter & Gamble in the late 1940s, McElroy realized that the company's marketing efforts were disorganized and inefficient. There was no one person or team responsible for overseeing the development and marketing of a specific product.

To solve this problem, McElroy proposed the concept of "brand management." He created a team of managers who were responsible for overseeing the development, production, and marketing of a specific product line. Each team was responsible for creating a unique brand identity, developing effective advertising campaigns, and ensuring that the product met the needs of customers.

McElroy believed that this approach would be more efficient and effective than the traditional approach of having separate departments for marketing, production, and sales. By having a dedicated team responsible for a specific product, the company could better understand customer needs and preferences, develop stronger brand identities, and create more effective advertising campaigns.

The concept of brand management was a success, and it quickly became the standard approach for marketing consumer products. Over time, the role of the brand manager evolved into what we now know as the product manager. Today, product managers play a critical role in the development and marketing of successful products across many industries, including technology, healthcare, and retail.

Product managers play a vital role in driving innovation, creating new products, and bringing them to market successfully. As a result, product management has become a highly sought-after career path for those interested in technology, marketing, and business strategy.

To learn more about Product Management visit https://demi.ng/course-details/becoming-a-digital-product-manager to register for the Product Management program.